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Tom Wang’s Social Media Struggle

Tom Wang Feeds Ego

FBA Masterclass pitchman Tom Wang can’t decide how he wants to use social media. He’s conflicted. “Do I stay true to who I am and share the stuff that’s important to me? Or do I play the game? And use clickbait titles and target newbies and do whatever it takes to get more followers, likes, and ultimately, course sales?” He’s still trying to figure it out, just like everyone else. But what he knows, now, is that social media isn’t inherently good or bad.

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Instagram and YouTube and Facebook and TikTok—these are all just tools. Like a fork. You could use that fork to feed yourself healthy and delicious food. Or you could also use that fork to stab someone in the eye, right? Any tool could be used for good or bad. “For the past couple years, I’ve battled with my relationship with social media,” Tom wrote on Instagram. “I love sharing my wins and failures. I do this because I want to inspire others to take action. ‘If Tom can do it, so can I.'”

“However, somewhere along the way, I feel like I got sucked into the rabbit hole of social media,” Tom continues. “I feel like I started posting videos and photos to show off and boost my own ego. I would justify that by saying, ‘Oh yeah, I’m just doing it to inspire others. Nothing wrong with that.’ I started endlessly refreshing my screen to see how many likes I got on a photo, or how many people saw my story. These behaviors are not healthy. Period.”

“I think it’s important to recognize these behaviors. Be aware of them and catch yourself in the moment. Just like a fork, social media isn’t good or bad. It all depends on how you use it. I’m still learning how to find the right balance.” It’s funny, without him even admitting any of this, I’ve seen it, firsthand, as I’ve reviewed this guy over the last year or so. He’s hot, he’s cold. He’s into it, he’s over it. He’s boastful, he’s humble. He wants your money; nope, just kidding, he’s not doing this for the money.

Tom Wang Dolphin Watching

The irony is, immediately after posting this to IG? He goes right back to stabbing with the fork. His next few posts are like, “Look at me, I’m wearing really expensive clothes, traveling to cool places, doing cool things. Here’s me standing under a palm tree in sunny California. And here’s me manning the boat while looking for dolphins. And here’s me driving my $225,000 R8 Spyder to my new mansion that’s being built. Now go buy my $7,000 course so I can upgrade the granite slab I’m about to pick out for the kitchen island.” Right?

And look, I’m not trying to pick on Tom here. To be fair, pretty much every guru does this. Kinda reminds me of like an Alex Becker. “I’m an SEO guy. Now I’m an ads and funnels guy. Wait, no, I’m a YouTuber. I’ll use my Lambo to get more views. Actually, I just sold everything; now I’m a minimalist. From this day forward, I’m a serious business guy. A software CEO. Ah, scratch that, too much money to be made shilling crypto coins and flipping NFTs. Yeah, let’s go with that. For now. Till I change my mind next week.”

See what I’m saying? So it’s definitely not just Tom. But it’s frustrating to see these guys flip flop so easily. Like, dude, what are your values? What do you stand for? Do you think it’s okay to brag about your millionaire lifestyle when you know you built it off the backs of everyone who bought your Master FBA course? If so, hey, do your thing. If not, then use that fork to do what you literally just got done saying: use those social media platforms for good. Or at least find better things to post than flexing on everyone with the money they paid you.

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Katie Smith: Slip into your give-up pants, crack open a White Claw, and plop yourself down on the couch. We need to talk about the absolute dumpster fire that is the online course and coaching industry.