Alex Smale, in a YouTube ad for Sell What You Know Mentor and Success program, asks: “What is a person’s knowledge and experience actually worth? $20k per year? $50k per year? What if I told you there are people making $100k-, $200k-, and $500k or more per month just by selling what they already know?”
As the ad rolls on, Alex says, a few years ago, he was just your average guy working an average job. He thought his only way out of the rat race was to buy a winning lottery ticket. Until, one day, he looked in the mirror and basically told himself to man up. That’s when he started a business selling what he already knew. He never mentions what that was, but said he’s had a huge, positive impact on his clients. Same goes for his clients’ clients.
At the end, Alex tells you to click the little blue button and enter your email for a free “book” (PDF document) that will explain all of this in detail. It tells you why other popular internet businesses like affiliate marketing, Amazon, dropshipping, or even freelancing, pale in comparison to what they teach. Which is to start your own coaching business.
If interested, you’re asked to book a 45 minute strategy session to see if you’d be a good fit for their 12 week Sell What You Know coaching program. No mention of what it costs, but since they require a phone call, you’re probably looking at $5k or more. Sell What You Know is made up of five main pillars: (1) Offers and audiences; (2) Building rapport; (3) Marketing know-how; (4) Sales machine; and (5) Fulfillment and client success. You’ll learn the basics by following a video course, then use their private Facebook group and live weekly calls to get support.
What I like about Sell What You Know is that their messaging was very straightforward. It wasn’t your typical guru funnel full of tricks and lies. I also agree with much of what they said about the downsides of those other online businesses. And yes, coaching has a ton of advantages.
The biggest being margins. You can charge thousands of dollars, depending on your area of expertise, and other than some software, tools, and ad spend, you get to pocket the rest. This gives you plenty of room for error. Not only that, but just a few sales a month and you’re doing pretty good.
That said, do I think the average person can become a successful internet coach? No, I don’t. Regardless of how amazing the Sell What You Know training is, there are simply too many moving pieces. Copywriting. Ads. Design. Tech. Teaching. Sales. Billing. Systems. Support. It’s a lot of high-level stuff you have to pull off.
And that’s assuming you feel qualified to charge someone thousands of dollars to help them transform one specific area of their life in the first place. My beef with these “coaches who coach coaches” is that they act like any idiot off the street can monetize what they know, to the tune of $5k, $10k, even $30k or more. I disagree. Only those who have truly mastered high-demand skills and who have a knack for mentoring and leading others should become coaches. For something simpler and safer, see below.
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