Matt Graham’s Facebook ad says before you start a side hustle like crypto, forex, FBA, drop-shipping, or coaching, check out his ready-to-go done-for-you and done-with-you business projects. He flashes a fat stack of cash to get your attention, then claims he’s generated tens of millions of dollars in online sales. His biggest takeaway is to not try to figure everything out on your own. Team up with someone who’s already successful. Just beware of scams, he warns; a funny thing to say given what he’s promoting. Read on for my Online Blueprint review.
After taking four minutes to mansplain what done-with-you and done-for-you means, he tells you to click the button and sign up to learn more. My inner skeptic is going nuts. Why use the money to bait people in? Isn’t that a little scammy in and of itself? And how do you talk for four minutes and not offer a single detail about your system? I went ahead and opted into his funnel to either confirm or disprove my suspicions.
I’m greeted with a selfie-style video. Matt’s in his car, talking again, but not saying much. “Okay now listen, I’ve been in this space for over a decade. I have spent millions and millons of dollars on advertising, guys, on social media. I could show ya screenshot after screenshot. And of course, if I’ve spent millions of dollars, I must’ve made millions back, right? So, guys, I’m an expert in this space.”
“I started from nothing and I was able to figure [out] my way towards success really by figuring out what not to do. And it took me five years, okay? That’s really not something to brag about. I’m here to tell you it doesn’t have to take that long. I’m not saying you’re gonna be an internet millionaire like myself, but I can definitely help you if you’ve got a burning desire to change your life, immediately.”
I’m now on my third Matt Graham video, roughly thirty-five minutes of blabbering later, and the man with the beautiful bald head still hasn’t said what he does to make his money. Just that he’s an expert. He’s ran a boatload of ads, gotten a ton of leads, apps, and sales. He’s offering you a win-win. Something to help you make commissions as soon as possible. The lengths he goes to to be vague about what this is is maddening. And the way he says guys every fifteen seconds is condescending.
Eventually he casually mentions you can treat this as a direct sales-style opportunity. And that you can earn overrides on your team’s sales as well. Oh, so MLM. Just as I suspected. Got it. Imagine walking into a shoe store and instead of seeing all kinds of different shoes on display, a mysterious man named Matt walks up and proceeds to talk for over an hour about what they sell. Which is shoes, obviously. But he never actually says that. Instead he just dances around it. “You’ll want what we have. No, it’s not shirts. But you can wear them. They’ll improve your life. Guaranteed. We’re the best at making them. Want them? Promise you’re serious? Fill out an app to learn more.”
No legit business operates this way. Matt did because he knows the high ticket multilevel marketing company he’s involved with is a pyramid scheme. If it makes too much noise, it’ll get shut down. So he and his cronies at the top of the pyramid run dozens of generic campaigns like this, trying to stay ahead of the ugly truth that chases them. The Prosperity Warrior. Simple System Access. JBW Business Coaching. Side Hustle Millionaire Secrets. Social Media Success System. And now, Online Blueprint. Did I miss any, Matt? All of ’em lead to the same do-nothing-and-get-checks-in-the-mail offer. Which costs as much as twenty-two grand. Hard-pass.
ALTERNATIVE: Do Something You Can Be Proud Of