Heath Treasure looks like he should be breaking up a shouting match between Senior and Junior on American Chopper, probably while reminding them both who really built the damn bike.
He strikes me as the kind of guy who’d drop a 15-point buck before breakfast and still make it in time for an afternoon pedicure.
Heath’s brand is called Ultimate Blue Collar.
The main thing he sells is this Blue Collar Millionaire’s Summit (aka The Lion’s Den), where tickets cost anywhere from $997 to $9,997 a pop.
Sheesh.
Does that price include a custom toolbox? Or does he personally carve your name into a hunk of raw steel or something?
Heath comes from humble beginnings.
He always looked up to the hard-working, dirty-hands, boot-wearing blue-collar guy.
Never had dreams of schmoozing with board members in a suit or donning a white coat to give soccer moms a once-over before handing them a toothbrush and floss on their way out.
Blue-collar heroes leaking blood, sweat, and tears – forming the backbone of this great country – that was Heath’s destiny.
After barely graduating high school, he limped into college, only to drop out and take a job in the transportation industry.
Drawn to big trucks and heavy equipment, it made sense. He dispatched on weekdays and drove on weekends.
Then the housing market took off, so he pivoted to building spec homes and became a millionaire for a hot second before getting wrecked in the ’08 crash.
That led to a bout of depression where he could hardly get outta bed in the morning.
But he had a family to feed – young kids and a wife depending on him.
So he goes back to truck driving… and drives and drives.
Eventually, he gets his own truck, then a fleet, and finally sells the business to an energy drink company for millions of dollars.
What was the secret? Probably not what you think.
Heath credits manifesting for his ability to bounce back. You’ve gotta see the ball going in the hoop before you shoot, right?
A lot of blue collar businessmen ignore this skill.
But manifesting alone wasn’t enough.
Heath knew that to turn his vision into reality, he had to sell.
- He had to sell the bank on giving him a loan to buy his first semi.
- He had to sell the repair shop on fixing his truck first so he could get back on the road.
- He had to sell drivers on why they should work for him.
- He had to sell the janitor on keeping their office spick and span.
- And, of course, he had to sell the business when the time came.
From there, it comes down to work ethic.
We’re not exactly solving for x using the quadratic formula here – it’s not that complicated. You have to roll up your sleeves and do the work.
But there’s a caveat: the work you’re doing has to produce results. Just arriving early and leaving late isn’t enough.
So it’s time plus results, alright? Cool.
What else stands in the way of you becoming the next blue-collar millionaire?
Embracing discomfort, Heath says. In everything.
The amount of money you make directly correlates to how well you manage pressure and problems.
And if everything feels cozy, you’re either plateauing or sliding backwards.
Heath’s last tip is just as crucial: you’ve got to eliminate the cancer from your organization.
A bad employee, for example, can metastasize and weaken your business. The sooner you cut them out, the sooner you get back to 100%.
Okay, fine.
The more I listened to Heath, the more I admired and respected him.
He really does seem like a solid guy with a lot of wisdom to share at this Blue Collar Millionaires Summit – even if the ticket price requires you to pawn a kidney on the black market.
