Brian Fouts says $68 trillion dollars is up for grabs in the next year. He’s the CEO of The Elevation Group, which he claims is the largest online investment club in the world. You can get his new audiobook, The Bank of You, for “free.” To do so, simply sign up for and sit through his entire “masterclass” where he’ll teach you how to copy what the super rich do. Anyone else confused?
Okay, let’s try to make sense of this pitch, shall we? For starters, it’s worth noting that Brian Fouts purchased The Elevation Group (or EVG for short) from recovering multilevel marketer, Mike Dillard, a few years back. Apparently, Dillard got sued by the FTC for scamming members. Understandably, he wanted to close that chapter of his life. So he sold the company to a struggling real estate investor named Brian Fouts. And here we are.
But hey, even if The Elevation Group has a checkered past, and even if the only real money Brian Fouts has ever made is from selling “how to make money” programs under the EVG brand, I suppose I could look past all that as long as he’s got some really valuable information to share. Or, at least, I could have if his marketing wasn’t so cringe. But it is. So what’s a girl to do?
Ignore the fact that Brian’s proposition makes zero sense? Like, why are you running paid ads to beg me to get a “free” audiobook? Oh, but to even get it, I have to suffer through a webclass? What’s that about? I don’t suppose you’re going to try to sell me a $2,997 course, are ya? And why act like the training is live, when it’s clearly not? And why say spots are limited (so you better hurry!), when everyone knows it’s B.S.?
Need me to keep going? Fine, here’s a few more. If we won’t hear these explosive wealth building secrets anywhere else in the world, then how’d Brian discover them? And if he’s sharing them with us because he’s such a great guy and just wants to give back, then why’s he selling all those multi-thousand dollar programs and masterminds? Why not enlighten us “for free” for real? In fact, if he’s cracked the code to getting rich, why not retire? Shouldn’t Brian be working on his golf game instead of hawking little-known investing advice on the internet?
And look, I’m not trying to be cynical. I’m just working with what Brian gave me. In this space, I believe it’s more helpful to review the person selling the course, and the way in which they do so, than the actual course itself. If someone can’t shoot straight with me in their marketing, how can I possibly trust them with my hard-earned money? On the flip side, if you don’t act like a slimy guru, I’m all ears. What are you selling and how can it help me?
Case in point: Stock Advisor by The Motley Fool. Compare their pitch to The Elevation Group’s. Theirs has no hype. No little white lies. Nothing douchey. Just: “Here’s what we offer. He’s our track record. Here are the terms. Take it or leave it.” In my opinion, EVG would do a lot better if, instead of concocting stories, they simply led with the truth. “Don’t worry, it’s a recorded webinar so you can watch it anytime. There will be something for sale, but you don’t have to buy it. You probably won’t get rich using these principles, but they could help you to beat the market.” Gee, that was hard.
ALTERNATIVE: Start Investing In Internet Real Estate