Jeff Lerner, aka Mr. Millionaire Shortcut, likes to tell the internet his rags to riches story about how he went from broke piano player to now more than a hundred million in sales. But is that number even real? And even if it is, so what? Doesn’t he have a business partner at Entre Institute? And all sorts of employees and expenses? And, oh let’s not forget, those YouTube ads ain’t free, are they? So like, what’s really going on and how much is this dude actually worth?
I’m sure you’ve seen Jeff’s ads. Forget about physical real estate, forget about stocks, and forget about slaving away at a nine-to-five, he’s uncovered something revolutionary: called digital real estate. It’s where you create real online assets that generate cash flow now and increase in value over time. And nobody else is talking about it. Only him. And if you give him your email, he’ll send ya his life-changing book. For free. And in it, he’ll reveal his super secret shortcut for making seven figures or more doing this whole digital real estate thing.
Problem is, Jeff likes to exaggerate. As soon as you go through his funnel, you realize, “Oh, it’s not a book, it’s a PDF document. And the big ‘shortcut’ is to hire a mentor. Which, duh, I already knew. And by ‘digital real estate,’ he means affiliate marketing and ecom and agency work, which the entire internet is talking about. And it’s not really free if you wanna learn how to do it because the first thing he does is try to pressure me into buying his Entre Blueprint course for thirty-nine bucks.” Am I right?
So that’s strike one. Then strike two, for me, is just the constant word salad. Jeff’s ads and sales videos and even his social media content, is just big words and this study said this and that study said that, and here’s a tangent and a rant and a Tony Robbins quote for good measure. Huh? The guy just talks and talks and talks and thirty minutes later you’re like, “Did Jeff Lerner just bodyslam my brain through the ring because I have no idea what’s going on right now?”
Then the third strike was his dodgy background. Apparently, Jeff used to promote companies like Wealth Masters International (WMI), Carbon Copy Pro, My Hidden Pages, My Online Business Education (MOBE), Aspire, and Digital Altitude, all of which are now defunct; some of which were shut down by the FTC for being “coaching investment schemes.” The craziest part, though, is that Jeff’s current business, Entre Institute, is set up very similar to all those. It’s an ascension model. “Buy this. Now buy this for a little more. Now buy this for a lot more.”
So he fibs, he’s annoying, and it would appear all the money he’s made is from sending people through these aggressive upsell funnels that have all kinds of courses and coaching programs that’ll teach ya how to become a millionaire like Jeff. Only, today, instead of being an affiliate and getting a small cut of each sale, he and his partner, Adam Whiting, keep all of it. So he’s doing better. Definitely a millionaire. But, like I said from the jump, my gut tells me Jeff Lerner’s not nearly as rich as he likes to imply in his marketing.
And this is very anecdotal, but hear me out. In writing all these Jeff Lerner reviews, I’ve combed through so much of his content, and what I see is a family man with an upper middle class lifestyle. His home, his backyard, his office, his car? All above average, but nothing crazy. You could definitely live that life on mid-six figures a year. I also saw a video where he seemed stressed about investing a hundred grand in crypto. For a guy who’s supposedly doing fifty, a hundred million in sales, that’s nothing. My best guess? Jeff Lerner’s net worth is less than four million.
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