Rachel Rofe wants to address the skeptics who say no one would pay nineteen-ninety-five for a mug when there are so many cheaper options. Her response applies to any print on demand product, not just mugs. The first thing she points out is that just because you might not pay a certain price for something doesn’t mean that lots of other people won’t. Next, she offers proof. Rachel shows a screenshot from one of her Low-Hanging System students. “Someone just paid twenty-seven-eighty-five for a simple, ugly mug,” they wrote. “Don’t overthink this business. Keep listing!”
Another member claimed people are paying sixty- to a hundred-dollars for a mug by the time you factor in priorities and overnight deliveries. Several more chimed in, saying they sold more mugs at prices of twenty bucks and up. The one exception, Rachel explains, is if you go into a cutthroat space. “Funny mugs,” for example. In this case, sure, you might struggle to charge a premium price when there are so many funny mugs selling for ten bucks or less.
But going after mass markets is not what Rachel teaches in her course. “What we do is go after niches. We’re going into sub-categories where there’s not a lot of competition. Making a mug, for example, for someone who’s into volleyball or writing or, whatever, scrapbooking or knitting. There’s less [choices] available for them. And if they’re really into their niche, it’s a lot more likely they’ll purchase [regardless of price].”
Also consider that anything under twenty dollars is considered an impulse purchase. Most people are not going to hem and haw over the perfect coffee mug for their dad, for Father’s Day, for nineteen-ninety-five. That’s the thing about mugs. Almost everyone uses one. They make great gifts. You can get one that’s custom-made for your friend or loved one. It shows them that you get them, you understand them.
In addition, some people will buy mugs to add to their collection. Their demand is stronger than normal. Therefore, they’ll pay more. Rachel once sold an ugly rabbit mug for just under twenty bucks. The mom who bought it wrote her on Etsy and said how her daughter loved rabbits and so she just had to have it. Mugs are a great way for people to express themselves. This is who I am, world. People will spend obnoxious amounts of money on clothes to make a statement. Why not mugs?
Inside the Low-Hanging Ecom course, there’s a mindset section where members can write in, ask questions, share their wins and losses, and encourage others. Rachel read through a handful of comments that backed everything she just said. Tasha had sold a mug for twenty-four-ninety-five plus four-ninety-five for shipping and handling. Joey said as long as you’re being creative, you can command higher prices. Helen added, if somebody wants something bad enough, they’ll buy it.
“So it’s not just me,” Rachel ends with, “it’s also the members that have real world experience. And more and more people are buying online since the pandemic. So more and more people will be there scooping up these nineteen dollar and ninety-five cent mugs. Keep listing your products. Don’t worry about pricing.” For more on selling print on demand mugs, T-shirts, journals, pillows, and whatever else, consider Rachel Rofe’s coaching program. Or check out ours by clicking below.
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