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Personal Trainers Business Incubator Review


Zakk with two Ks Colburn is the face of PTBI: Personal Trainers Business Incubator. They’ll help you start and scale your online fitness coaching business to 20-30 paying clients or your money back.

Zakk is using the same pitch, almost word for word, as dozens of other gurus I’ve reviewed.

He must’ve left his originality lying by wherever he put his shirt.

Hey, if I have to suffer through his me-too messaging, so do you. Read on for my PTBI review. 

Personal Trainers Business Incubator has already mentored over 600 people. They know what works and what doesn’t. They’re confident you can do this even if you’ve got no following and you’re just getting into fitness and the only closing you’ve done happened in dark, sticky bars after too many $11 well drinks to count.

PTBI guarantees three key results:

  1. You’ll build a scalable online coaching program so you can work with clients all over the world, streamline fulfillment, and deliver amazing results.
  2. You’ll get leads online and off. You’ll know what to post, where, and how to network in person.
  3. You’ll sell confidently with proven scripts responsible for thousands of prior enrollments.

If one or more of those doesn’t happen, then you don’t pay. But then Zakk nonchalantly mentions how you’ll have to hold up your end of the agreement. Wait, what does that mean? Not exactly the Fort Knox of guarantees if there’s a page full of fine print.

Here comes the “look at our track record” spiel:

  • Cooper Heller was a college dropout who joined PTBI and grew to $15,000 a month within a year. This allowed him to move from where everything’s bigger to San Diego, which, of course, in German means “a whale’s vagina.”
  • Craig McClure enrolled while still in high school. Over the last three years he’s been able to scale to $60,000 a month. Dude’s only 22 years old.
  • Jake Weber left his in-person training job where he was barely making $2,000 a month, and now makes over $30,000 online thanks to Zakk and company.
PTBI Mastermind

Hang in there. We’re almost done.

  • Cali Fournier-Arauz got outta the military, had no clue what her plan was, figured she’d try online fitness coaching. When she enrolled in PTBI, clients were only paying her $75 a month. Now she charges $400. Cali’s doing $25,000 a month currently.
  • Sarah Herrera ditched her manager position at a fitness studio where she was living check to check, and now earns over $10,000 a month working for herself.
  • Francis Rances (why do I feel like none of these names are real?) thought PTBI was a scam but quit his job at Chipotle and joined anyway. He now makes over $23,000 a month, and just bought his dream car.

Had I gotten Chipotle for lunch, I might’ve barfed it back up listening to Zakk repeat the same lines I’ve heard countless times from countless gurus in 6-minute videos embedded on plain white pages with the same black font and same red Schedule Demo button.

Which Zakk wants you to click.

Why? Because speed, he says.

And because picture a quilt, he says. On your own you might be able to knit some of the individual squares but you’ll never finish the entire quilt without PTBI.

If I had a quilt I would cover up with it and cry a thousand tears for this presentation that desperately needs to die.

Per Reddit, the Personal Trainers Business Incubator will cost you $8,000 to join.

Wow. Like the elastic band on your mom’s underwear, that’s a stretch.

But price and prezo aside, I don’t think Zakk’s half bad. So don’t let my orneriness affect your decision.

Katie Smith: Slip into your give-up pants, crack open a White Claw, and plop yourself down on the couch. We need to talk about the absolute dumpster fire that is the online course and coaching industry.